How can I automatically assign leads to sales reps in Microsoft Dynamics 365 Sales ?

digitalb2bmarketing

How can I automatically assign leads to sales reps in Microsoft Dynamics 365 Sales based on territory or product interest?

Hi everyone,
I'm currently setting up lead management in Microsoft Dynamics 365 Sales and want to streamline the process of assigning leads. Ideally, I'd like leads to be automatically routed to specific sales reps based on either:

Their geographic territory (e.g., region or country), or

The product/service the lead is interested in.

Is there a native way to do this within Dynamics 365 Sales, or would I need to use Power Automate or a custom workflow? Any best practices or examples would be really helpful.

Thanks in advance!

taylorsusanne76

As far as I know, yes, you can automatically assign leads in Microsoft Dynamics 365 Sales based on territory or product interest. You should try native option like business rules and queues offer basic automation, using Power Automate gives for more flexibility. You can create flows that trigger on new leads, check conditions like region or product, and assign leads accordingly. For more complex logic, storing routing rules in SharePoint or Dataverse works well. If you want to move in high-performance or large-scale routing, consider using a custom plugin or external tools like LeadAngel, LeanData for lead assignment.