How can I automatically assign leads to sales reps in Microsoft Dynamics 365 Sales ?

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How can I automatically assign leads to sales reps in Microsoft Dynamics 365 Sales based on territory or product interest?

Hi everyone,
I'm currently setting up lead management in Microsoft Dynamics 365 Sales and want to streamline the process of assigning leads. Ideally, I'd like leads to be automatically routed to specific sales reps based on either:

Their geographic territory (e.g., region or country), or

The product/service the lead is interested in.

Is there a native way to do this within Dynamics 365 Sales, or would I need to use Power Automate or a custom workflow? Any best practices or examples would be really helpful.

Thanks in advance!