Campaigns in CRM module in AX, linked to Project module

ADS

Hi
Im trying to figure out the possible usage of the campaing functions in AXs CRM module. Anyone got any experience (good or bad) ?

Thanks in advance

AdamRoue

The most I see people use for it is real campaigns, so they target a market sector of customers with interest but no history with specific offers, follow up with calls and monitor the responses. Also I have seen it used for trade shows. Any variances on this are of a similar ilk. It works for the customers that i have seen use it, but I am not a marketing person or consultant, so I also know of businesses that insist on separate CRM systems. One I know that worked really well was a simple contract expiry date on the business relation and they ran a campaign every month to get the business relations with an expiry date in the month ahead to try and renew - this forward knowledge helped the business increase renewals by over 30% just by being a bit proactive rather than reactive.