New Book on Enterprise Systems

philsimonsystems

Hello All

I think that this is the appropriate forum for this post. If not, then I certainly apologize. I've written a book that may be of interest to the MIBUSO group, particularly individual marketing and business development departments. The book is called "Why New Systems Fail."

I wrote the book primarily for clients but a few other thoughts have recently crossed my mind. Perhaps VARs could purchase copies of my book to give to current and prospective clients. I believe that there are two major possible benefits from this approach.

First, by distributing my book to clients (and would-be clients), VARs would be providing with much more value than a simple sales brochure. One of the central tenets of the book is that, while often cumbersome and costly, new systems do not have to fail. For clients already live, the book details many of the risks that cause ostensibly stable and well-performing systems to suddenly fail. By following the advice dispensed in the book, organizations can in fact succeed.

Sending this book would send a strong message from the vendor's perspective: We understand that enterprise systems have significant challenges. We recognize them and aim to overcome them at your organization.

My second thought is that the principles in the book could potentially be used internally for salespeople. Many of the book's tenets would assuage client objections about new software.

I realize that selling software in a down economy is not easy. Perhaps this is why you should consider a nontraditional marketing approach.

Thank you all for your time. You can download the chapter as a PDF on my site - http://philsimonsystems.com/.

Luc_VanDyck

philsimonsystems wrote:

I think that this is the appropriate forum for this post. If not, then I certainly apologize. I've written a book that may be of interest to the MIBUSO group, particularly individual marketing and business development departments. The book is called "Why New Systems Fail."

Do you offer some free copies, to mibuso.com members? Or a discount?

philsimonsystems

Hello

As I mentioned, the first chapter is free. I can offer discounts on 'big' orders, though.